The race to attract and keep talent is on. Even in this economy, many companies - and cities - are doing everything they can to make themselves more appealing to college graduates and those who may be seeking new experiences.

They can learn a few lessons from David Doepel. It's been David's job to attract people from all over the world back to Western Australia, and he'll talk about the strategies he's used successfully to do so. David is principal policy advisor to the Premier of Western Australia.

Jeff Gordinier is the author of X Saves the World. Generation X is turning 40 soon and Jeff says it's time for slackers to rise up and take charge. Jeff is the Editor-at-Large at Details magazine.