B. J. Fogg is the author of the new book, "Persuasive Technology: Using Computers to Change What We Think and Do" published by Morgan Kaufman Publishers.

He directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford's Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post and The Wall Street Journal.

B. J. Fogg's new book is "Persuasive Technology: Using Computers to Change What We Think and Do" published by Morgan Kaufman Publishers.

Fortune Magazine called Gerald Zaltman "the man who can read your mind." He is a professor of marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative. Harvard Business Press has just published Gerald Zaltman's much-anticipated book, "How Customers Think: Essential Insights into the Mind of the Market." He is also co-founder of the research and consulting firm Olson Zaltman Associates, where he works for Procter & Gamble, Pfizer, General Motors, and Coca-Cola.

Gerald Zaltman's new book is "How Customers Think" from Harvard Business Press.