Dr. Barry Glassner is the author ofÊ"Culture of Fear: Why Americans Are Afraid of the Wrong Things,"Êpublished by Basic Books. It was named a "Best Book of the Year" by Knight-Ridder newspapers and by the Los Angeles Times Book Review. He is Professor of Sociology at the University of Southern California. He is the author of seven books on contemporary social issues, and his writing appears in magazines and newspapers including The New York Times, The Los Angeles Times and The Chicago Tribune.

Dr. Dave Norton is vice president, Research and Experience Strategy,Ê, and he's a leading thinker in experiential marketing and delivery. From Web sites to hotel cleaning carts to entire private islands, he's guided clients through the essentials of staging profitable brand experiences. Dave has personally has conducted numerous field studies and worked one-on-one with hundreds of consumers to understand what they value in an experience, and his clients include 3M, Intrawest Resorts, American Express Financial Services, Procter & Gamble, Wells Fargo, Royal Caribbean, Holland America Cruise Lines and Intel.