Michael Weiss is a contributing editor to American Demographics magazine. He is the author of three books on lifestyle and marketing research, a journalist and marketing consultant based in North Potomac, Maryland and a regular contributor of lifestyle features for Newsweek and Discovery Channel Online. His article, "To Be About to Be" appeared in the September issue of American Demographics.

Howard Muson is the author of a new report from The Conference Board, "Valuing Experience: How to Motivate and Retain Mature Workers." He is the former editor of Across the Board magazine and a writer on business management and public policy topics.

He is the author of two previous Conference Board reports, "ECO-Efficiency at General Motors" and "Managing Growth: Smart Strategies for Smaller and Mid-Sized Companies."