Tweetie Bird It is about imagining that the center is ever flexible and having the courage to create new centers.-Theaster Gates on his work #ArtPlace [More from ccoletta]

August 21, 2004

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About the Show

How is America viewed in the world today?

That's a questionÊKeith Reinhard has been asking, and the answer he's getting worries him. As president of Business for Diplomatic Action, Keith is attempting to mobilize U.S. multinationals to help reduce anti-American sentiment overseas. We'll talk to him about the challenges in changing world opinion about America and American consumer brands.

Business for Diplomatic Action is a two-year effort to mobilize and engage U.S. multinational companies on how they can work collectively to help reduce anti-American sentiment overseas. Keith is also chairman of DDB Worldwide. With offices in 96 countries, DDB Worldwide this year was named Global Agency Network of the Year by Advertising Age magazine and Global Agency of the Year by Adweek magazine.

Also on the show is Jerry Wind, Professor of Marketing at The Wharton School. His new book isÊ"The Power of Impossible Thinking."

Jerry is The Lauder Professor, Professor of Marketing and Founding Director of the Wharton Fellows Program and the SEI Center for Advanced Studies in Management at The Wharton School. The latest of his 20 books is "The Power of Impossible Thinking," written with Colin Crook.

We'll ask him how to apply "impossible thinking" to our favorite subject - cities - on the next "Smart City."

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