J. Walker Smith is president of Yankelovich Partners, a leader in marketing and consumer knowledge.Ê Headquartered in Chapel Hill, NC with offices in Atlanta, New York, and Norwalk, Connecticut, Yankelovich monitors consumer trends and maps consumer attitudes and behavior for its clients.

Walker is a widely-consulted authority on consumer trends and the future of the marketplace, and is regularly quoted in The New York Times, The Wall Street Journal, USA Today, Business Week, Time and other leading publications.Ê With Ann Clurman, Walker is co-author of Rocking the Ages:Ê The Yankelovich Report on Generational Marketing.Ê It gives an in-depth look at AmericaÕs consumer generations and the strategies for maximizing marketing success in each generation.