Have you ever considered biking to work instead of driving, or taking the stairs instead of the elevator? A partnership, called “Go Vibrant Cincinnati” is encouraging residents to do just that. “Go Vibrant Cincinnati,” a coalition of more than 25 Cincinnati-based organizations, is the first-of-its-kind civic partnership to make Cincinnati one of the top 10 healthiest cities in ten years. “Go Vibrant Cincinnati” will focus on creating a local culture that promotes active, healthy lifestyle for Cincinnati residents and promotes the center city as the preferred location for health-conscious employees, residents and visitors.

With local corporate giant Proctor & Gamble firmly behind the initiative, as well as philanthropic, civic and cultural leaders, Go Vibrant has plans to promote everything from artistic bike racks and bike paths to healthy menus in city restaurants and public fitness challenges.

Mark Jeffreys P&G Brand Manager, Founder, and leader (Chief Vibrant Officer) of Go Vibrant, is our guest on this episode of Smart City.